He’s been dubbed the king of clubs, he’s created a Gold Coast nightclub institution and he’s made superstars out of a spree of Australian DJ’s, but that’s not all there is to Joey Lamattina. Since 1992 Joey has been on the Gold Coast to do one thing, create unrivalled entertainment venues that boast distinct new music with the hottest crowds attending to complete the ultimate nightclub ambience.
Joey’s career began at the bottom of the nightclub echelons working as a glassie at the infamous Sydney establishment, DCM on Oxford Street. This is where he credits his addiction to dance music and is what started his craving for success.
“In my opinion, it was one of the best dance clubs in Australia,” he said. “After that I wanted success really bad.”
With over twenty years as a kingpin on the nightclub scene, Joey’s passion for creating a colossal experience for his patrons has come to the fore with a venue that has become a clubbing institution, Platinum Nightclub. Since it’s inception in 2004, Platinum has become internationally renown, hosting only premium DJ’s to deliver an authentic dance music experience. Platinum recently had its 10-year anniversary, where loyal crowds gathered to pay homage to the place they’ve partied at with DJ’s like Sebastian Ingrosso, Hardwell and The Stafford Brothers.
“Back then I was running a few clubs in Surfers Paradise and was about to retire from the whole business,” Joey said. “At the time Platinum was a commercial club named Kokoz that was failing miserably. I thought it’d make a shit hot dance venue. I had a vision and it was only going to be a matter of time and hard work, no matter what.”
Joey’s non-stop work ethic and engrained passion for Platinum has resulted in the club winning eight In The Mix awards, four of those consecutively. As for his management of global superstars The Stafford Brothers, Joey said they had a dream to be number one at the ITM awards, so they did it together. Joey is also responsible for the reality television series, The Stafford Brothers, which has had two series go to air on Fox8 since 2011. Among Joey’s newest artists is 25-year-old DJ Brooklyn, who he tips as one to watch.
His philosophies on life and business are much like his personality, to the point.
“In business, it’s to worry about what you’re doing before what others are doing. In life it’s about having fun, it’s too short!”
In addition to Platinum, Joey has Love Nightlife, Shuffle and Lil Sister under his gaze. His inspiration for the creation and operation of his clubs is worldwide and can be appreciated differently in each of his venues.
“I’m a massive fan of locations throughout Europe, like Ibiza and Amsterdam,” he said. “These spots are huge when it comes to state-of-the-art electronic dance music. On the other end of the scale, two hot spots in America like Las Vegas and Miami are groundbreakers in new nightclub technology and customer service. I aim to have a bit of everything from each side.”
Joey’s latest projects include a new bar, lounge and restaurant venue opening in the newly proposed riverside precinct in Surfers Paradise, where he’s teaming up with a multi-award winning restaurateur. The venue is tipped to be the newest hot-spot in Surfer Paradise, with tapas-style dining in a stunning waterfront location.
When asked about the rumors of a possible third reality TV series, Joey has confirmed negotiations are currently underway.
“Right now we’re discussing the terms and conditions of a third series,” he said. “Watch this space.”